Shell’s intention to expand offshore drilling in the Arctic has upset and urged different environmental groups to attack them with a range of campaigns and petitions over the protection of the Arctic wildlife and the environmental impact of such actions in such a sensitive area.
Surveys estimate that oil has been recently discovered in the area and Shell aims to relaunch their drilling plans soon enough to invade the Arctic marine waters to extract it. The Anglo–Dutch multinational oil and gas company uses deals with favoured and popular brands as a tactic in order to distract from its oil exploration and oil drilling plans in the Arctic.
Fish and other marine mammals that subsist in this area can easily be distracted by excessive noise caused by drilling and production, and offshore oil explorations since these types of creatures use sound to navigate, find food or mates in the waters of the Arctic Ocean. These activities could cause injury, confusion, and even death to these kinds of animals.
Greenpeace seems very concerned about Shell’s most recent drilling project since it puts the life of wildlife animals that live in the Arctic waters in great danger. Greenpeace’s target is to convince LEGO to put an end to the partnership with Shell, since their project has devastating environmental consequences on the Arctic ecosystem while this implies the defamation of the beloved toy company (LEGO).
There are several financial benefits that lie behind the partnership of LEGO with Shell; this affiliation will not only increase profits for Shell, but will also improve their reputation which is known for carelessly threatening the fragile Arctic ecosystem. Shell manipulates LEGO in a wrongful and disgracing way to prop up their reputation and aims to gain public sympathy in order to facilitate the process of oil exploration in the North Pole; their aim is to make their plan more acceptable by the public and not to come across as harmful to the environment.
Another environmental organisation such as WWF Global has identified three areas that should be off-limits to oil exploitation; the Lofoten and Vesteraalen islands of coastal Norway, Bristol Bay in Alaska, and West Kamchatka Shelf in Russia.
Furthermore, by the end of July outside the HQ of the oil and gas company in London, 50 children were spotted protesting about LEGO’s affiliation with Shell by building oversized Arctic figures out of LEGO bricks. More and more people are signing the petition of Greenpeace day by day, to save the Arctic and their goal is to reach 1million signatures from people around the world.
Our mission is to reinforce the global campaign of preventing Shell from destroying the Arctic as well as to raise public awareness in order to strengthen the argument around this significant matter to save the fragile ecosystem of the Arctic.